Yazar "Uğurhan, Y. Z. C." için listeleme
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The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
Özer, S.; Oyman, Mine; Uğurhan, Y. Z. C. (Routledge, 2018)Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ...
