Yazar "Yılmaz, R. A." için listeleme
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Advertising with social dimensions and emotional appeals: Content analysis on the case of the United States
Öztürk, M. C.; Yılmaz, R. A. (2011)The purpose of this study is to reveal the creative contents used in social advertisements in the United States. In scope, this study covers printed social advertisements from the United States website of the Ad Council, ...
