Yazar "Sezgin, Erkan" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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Local survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants
Sezgin, Erkan; Gode, Merve Özgür (Inst Tourism, 2017)Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs) and restaurant chains which are trying to survive in fierce competition. Both fast foot business (FFB) professionals and ... -
Marketing for New Tourism Perceived by East Asian E-Consumers
Sezgin, Erkan; Aktaş, Semra Günay (Springer-Verlag Singapore Pte LTD, 2016)Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware ... -
The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
Sezgin, Erkan; Yüncü, Deniz (Springer-Verlag Singapore Pte LTD, 2016)Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ... -
Testing the proposed "GuidePerf" scale for tourism: performances of tour guides in relation to various tour guiding diplomas
Sezgin, Erkan; Duz, Burak (Routledge Journals, Taylor & Francis LTD, 2018)The satisfaction perceived from the performance of tour guides (TGs) affects tour operators and other services in the tourism industry. As the tour guiding performance becomes more crucial in service quality and tourist ...