The formation of knowledge and its active utilization in practices of public relations in organisations

Abstract

Knowledge is the basic communication means of human being. It has reached today's world as the most important and influential means of communication although a part of it disappeared and another part was stored in a way and transferred from one generation to another through out the history. In the meantime, the drastic role of technology in forming and spreading the knowledge should never be ignored. Public relations is an activity of a variety of recognition and publicity. If we take it in a broader way, we can say that it expresses the total of researches to know the target groups better so as to realise its purposes and also its all activities and applications in the direction of objectives of the organisation in order to introduce and advertise it to the whole public opinion. The experts of public relations have to prepare plenty of information and also documentaries which are subject to them. They are constantly shared with the rest of the world on the web page of the organisation. As it is known, web sites and social network have become inevitable parts of all sorts of institutions nowadays. In this work, we are going to investigate the notion of information management and obtained information with regard to this issue is going to be displayed at full length in the interest of internal corporate and usual corporate relations. In this context, the relationships among information management, Internet and public relations are going to be brought up and their efficient utilization is going to be researched in terms of the organisation. Formation, handling and especially share of information in business enterprises have no doubt great effects on its transparency, image and openness to the target groups. This situation introduces a positive effect in the process of the publicity of enterprise itself. In this study, we are going to dwell particularly upon the formation, handling, storage and distribution of information in terms of in-house (intra-company) and external public relations. In this context, a vocational school of a university which is worth to be examined from this angle is going to be taken on as a sample.