Human resources problems in the turkish media management and solution model developed in terms of new management approaches

Abstract

The concept of the human resource, which is the key of the success for each sector and enterprise, is of same importance within media sector. As the sector is generally characterized with performance-oriented structure, the sensitivity on human resources management is further increased. In the present study where basic elements differentiating media from other sectors were primarily revealed out, management discipline is examined over media sector. The principal aim of the study is to determine problems experienced by individuals working in the media industry as a whole sector and to offer a model providing solution to those problems over new management concepts (transformational leadership, psychological contract, employee empowerment, etc.). When recent media sector in Turkey is examined, significant gaps in the field of management are evidenced. Therefore, problems are experienced in the media sector including short term working life replacing the concept of lifelong employment in the media sector, intra-organizational communication problems, detachments in the organizational commitment, performance losses, decreased corporate efficiencies and low proft margins. In order to clarify particular problems of human resources in the media management leading to resultant above mentioned problems, in-depth interviews were made with individuals from the sector. Findings obtained as a consequence of those interviews are grouped under particular titles. At the end of the study, an analysis-focused model is set forth including an innovative perspective and new management concepts for each problem