Using public relations process in setting up websites: A model proposal for open and distance education universities

Abstract

Information and communication technologies play a key role in public relations applications in creating an effective communication between institutions and target audiences and student support services of distance education institutions. The necessity of making use of new communication technologies by educational institutions is because they obtain and spread information. While distance education provides students an opportunity of independent and individual study, it also should make teaching and learning process easier and more interesting for students. The aim of this study is to propose a model for open and distance education universities in using public relations process in setting up websites. It can be put forward if the public relations process is applied in public relations applications carried out on the Web