Konu "Retailing" için İktisadi ve İdari Bilimler Fakültesi listeleme
Toplam kayıt 1, listelenen: 1-1
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Strategies that work — the case of an e-retailer in an emerging market
(2007)The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy. A case study is used to illustrate, how ...