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A multi-national satisfaction analysis: An application on tourists in Antalya
(2013)
There is no doubt that customer satisfaction is an integral part of services marketing and holds an important place in terms of providing higher profitability and repeat purchase behavior. Keeping this in mind, this study ...
A study of the relationship between service atmosphere and customer loyalty with specific reference to structural equation modelling
(Routledge Journals, Taylor & Francis LTD, 2016)
The main purpose of this paper is to investigate the relationship between service atmosphere and customer loyalty. To this end, 650 questionnaire forms were administered to German tourists in Antalya; of these, 485 were ...