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Toplam kayıt 4, listelenen: 1-4
Local survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants
(Inst Tourism, 2017)
Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs) and restaurant chains which are trying to survive in fierce competition. Both fast foot business (FFB) professionals and ...
Postmodern Museum Visitor Experience as a Leisure Activity
(Springer International Publishing Ag, 2017)
Relationship between museum and tourism has become an important research field. But research on determining the characteristics of the postmodern museum visitors has not reached a satisfactory level in the area of tourism ...
Stratejik Pazarlamada “Yerelselleşme” Anlayışı: Torku İşletmesi Örneği
(2017)
Hem bilişim teknolojilerindeki gelişmeler hem de küreselleşme etkileri sonucunda pazarlama anlayışları değişen şirketlerin bazıları bir anda tüm dünyayı hedef pazar haline getirirken bazıları da tersine ulusal pazara ...
An exploratory study of resident perceptions toward the tourism industry in Cappadocia: a Social Exchange Theory approach
(Routledge Journals, Taylor & Francis LTD, 2017)
This paper evaluates the perceptions of Cappadocia residents on the impacts of tourism development and resident attitudes toward tourism. Social Exchange Theory underpinned this study of the perceptions of Cappadocia's ...