Yazar "Harcar, TD" için İşletme Bölümü listeleme
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Skepticism Toward Health Claims In Advertisements: A Turkish Case
Oyman, Mine; Kutlu, Ömer; Yılmaz, Hakan (Int Management Development Assoc-Imda, 2007)In the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this ...