Yazar "Yılmaz, Hakan" için İşletme Bölümü listeleme
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Motivations for visiting heritage sites: The case of Eskisehir
Oyman, Mine; Yılmaz, Hakan; Kutlu, O. (2010)The role of motivation on behaviors of tourists and on their decision-making process has received much attention in the literature related to tourism. It has been suggested that the field of tourism would greatly benefit ... -
Skepticism Toward Health Claims In Advertisements: A Turkish Case
Oyman, Mine; Kutlu, Ömer; Yılmaz, Hakan (Int Management Development Assoc-Imda, 2007)In the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this ...