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dc.contributor.authorOyman, Mine
dc.contributor.authorKutlu, Ömer
dc.contributor.authorYılmaz, Hakan
dc.contributor.editorKaynak, E
dc.contributor.editorHarcar, TD
dc.description16th World Business Congress -- JUL 04-08, 2007 -- Maastricht Sch Management, Maastricht, NETHERLANDSen_US
dc.descriptionWOS: 000297040100023en_US
dc.description.abstractIn the process of integration to the European Union, Turkey re-regulates health claims in advertising and food labeling. This paper investigates skepticism of consumers towards health claims in advertisements. In this research, a self-administered questionnaire was used as the instrument to collect the data. Survey data were collected from two separate samples of 309 undergraduate and graduate students and 191 non-student adults (total sample size500) in Turkey. Respondents' seem not to be clear about skepticism toward health claims in ads. It can also be argued that Turkish consumers' consciousness level about health claims is not very high.en_US
dc.publisherInt Management Development Assoc-Imdaen_US
dc.relation.ispartofseriesAdvances in Global Management Development
dc.titleSkepticism Toward Health Claims In Advertisements: A Turkish Caseen_US
dc.relation.journalBeyond Borders: New Global Management Development Challenges and Opportunitiesen_US
dc.contributor.departmentAnadolu Üniversitesi, İşletme Fakültesi, İşletme Bölümüen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US]

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