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New Toy of Marketing Communication in Tourism: Gamification
(Springer-Verlag Singapore Pte LTD, 2016)
Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ...
Marketing for New Tourism Perceived by East Asian E-Consumers
(Springer-Verlag Singapore Pte LTD, 2016)
Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware ...