Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey

Abstract

Governments and other strategic tourism principals play a key role in supporting and developing the tourism industry, as they have been confronted with a series of challenging issues including those related to infrastructure, partnerships, developing legislative and policy frameworks, destination marketing, and ensuring that tourism development supports broad economic, environmental, and sociocultural imperatives. Turkey with its neighbouring country Greece, need to have integrated tourism plans and programmes in order to bring about synergy, strengthen networks among tour operators in both areas and to develop tourism planning. The paper argues that developing cooperation between Greece and Turkey, may lead to the use of the sources at maximum levels creating a wider range of tourism products and thus their members will be provided with significant capacity and responsibility to formulate a vision.