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dc.contributor.authorSever, N.Serdar
dc.date.accessioned2015-02-09T09:43:12Z
dc.date.available2015-02-09T09:43:12Z
dc.date.issued1998
dc.identifier.issn1300543X
dc.identifier.urihttps://hdl.handle.net/11421/1085
dc.description.abstractIn this article the author intend to explain new “landscape” of marketing communications. Here, there are three basic model explained. It is important to explain that, these three model are not evolved to any theoretical establishment. The author aims to explain basic reason behind the concept and some future projections also intended. This article is an introduction manuscript. The researcher will also provide empirical data, which he assumes will greately contribute to theorethical maturation of the concept.en_US
dc.language.isoengen_US
dc.publisherAnadolu Üniversitesien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectA New Marketingen_US
dc.subjectCommunications Paradigmen_US
dc.subjectIntegrated Marketingen_US
dc.subjectCommunicationsen_US
dc.titleA New Marketing Communications Paradigm: Integrated Marketing Communicationsen_US
dc.typearticleen_US
dc.relation.journalKurguen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kategorisizen_US


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