Yazar "Coşkun, İnci Oya" için Turizm Fakültesi listeleme
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An Introduction to Consumer Metamorphosis in the Digital Age
Coşkun, İnci Oya; Yılmaz, Hakan (Springer-Verlag Singapore Pte LTD, 2016)The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ... -
New Toy of Marketing Communication in Tourism: Gamification
Yılmaz, Hakan; Coşkun, İnci Oya (Springer-Verlag Singapore Pte LTD, 2016)Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ...