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The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
Sezgin, Erkan; Yüncü, Deniz (Springer-Verlag Singapore Pte LTD, 2016)Skytrax is a foundation which collects consumer evaluations/questionnaires of airlines, airports, airport lounges, cabin services and caterings, and air cabin crew in order to consolidate evaluations and scores airlines ...