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An Introduction to Consumer Metamorphosis in the Digital Age
Coşkun, İnci Oya; Yılmaz, Hakan (Springer-Verlag Singapore Pte LTD, 2016)The role and characteristics of the consumer has evolved through a series of economic, social and technological developments. The power to control the market has passed from the producer to the consumer. As Karl Marx ... -
Marketing for New Tourism Perceived by East Asian E-Consumers
Sezgin, Erkan; Aktaş, Semra Günay (Springer-Verlag Singapore Pte LTD, 2016)Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware ... -
Mobile Communication and Applications in Tourism
Yılmaz, Hakan; Olgac, Serkan (Springer-Verlag Singapore Pte LTD, 2016)Mobile communication has increasingly become a part of daily life. Tourism industry, as all other industries, has been affected by the advances in mobile communication. Because almost all definitions of tourism are based ... -
New Toy of Marketing Communication in Tourism: Gamification
Yılmaz, Hakan; Coşkun, İnci Oya (Springer-Verlag Singapore Pte LTD, 2016)Digital technologies have become completely indispensable in our daily lives; therefore, there is an urge for demand on new technologies and services based on these technologies. The change in marketing trends is mainly ... -
The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
Sezerel, Hakan; Tasdelen, Birgül (Springer-Verlag Singapore Pte LTD, 2016)This chapter addresses the symbolic representation of touristic destinations. The main contribution of the chapter is to highlight the rivalry in symbolic context via tourism promotional materials. This chapter is an attempt ... -
Usage of E-Loyalty Programs in Hospitality Industry
Yuksek, Gökçe; Yozcu, Özen Kırant (Springer-Verlag Singapore Pte LTD, 2016)Customer loyalty has become one of the primary goals of hospitality business. Since customer-based communication channels provide important strategic marketing management tools, hospitality business use electronic word-of-mouth ...