Yayıncı "Emerald Group Publishing LTD" Turizm Fakültesi için listeleme
Toplam kayıt 4, listelenen: 1-4
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Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism
(Emerald Group Publishing LTD, 2016)Purpose - The purpose of the chapter is to discuss the tourist experiences by tracing various perspectives and dimensions of authenticity, commodification, and McDonaldization. Methodology/approach - The main debates on ... -
Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts
(Emerald Group Publishing LTD, 2017)Purpose - The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first-time and repeat visitors to all-inclusive resorts. Design/ methodology/approach - Data were collected ... -
Improving check-in (C/I) process: an application of the quality function deployment
(Emerald Group Publishing LTD, 2018)Purpose Quality function deployment (QFD) is a suitable tool for understanding the expectations of hotel guests from services provided to them and designing the new one. It is also a well-known technique for improving ... -
Marketing to Children in Tourism Industry: Descriptive Analysis of Kid-Friendly Hotels' Practices in Turkey
(Emerald Group Publishing LTD, 2015)This chapter aims to determine the marketing practices of kid-friendly hotels in Turkey by utilizing descriptive analysis. A total of 77 kid-friendly hotels operating in Turkey were surveyed through the examination of their ...