Konu "Functional Congruity" için Turizm Fakültesi listeleme
Toplam kayıt 1, listelenen: 1-1
-
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
(Routledge, 2019)In this study, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were surveyed via questionnaires to investigate the effects of brand personality (BP), self-congruity and functional congruity on hotel ...