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Local survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants
(Inst Tourism, 2017)
Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs) and restaurant chains which are trying to survive in fierce competition. Both fast foot business (FFB) professionals and ...
An exploratory study of resident perceptions toward the tourism industry in Cappadocia: a Social Exchange Theory approach
(Routledge Journals, Taylor & Francis LTD, 2017)
This paper evaluates the perceptions of Cappadocia residents on the impacts of tourism development and resident attitudes toward tourism. Social Exchange Theory underpinned this study of the perceptions of Cappadocia's ...