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Effects of Trust, Satisfaction, Alternative Attractiveness and Resistance to Change on Attitudinal and Behavioural Loyalty
Doğan, Semra; Erdoğan, B. Zafer (Euromed Press, 2014)This study aims to explore effects of trust, satisfaction, alternative attractiveness and resistance to change on brand loyalty (attitudinal and behavioural) in the Turkish GSM sector. In this study commitment is referred ...