Yazar "0000-0003-0963-2883" için Cilt: 24 Sayı: 1 listeleme
-
Attitudes of Y and Z generations towards online shopping
Ateşgöz, Kenan (Anadolu Üniversitesi, 2023)Marketing environments have been transforming because of the revolutionary changes witnessed chiefly in technology. Specifically, Internet-driven technologies affect marketing conditions as well as consumer profiles. Hence, ...