Comparative evaluation of tourism resources and young entrepreneurial potential of Cordoba, Eskişehir, and Treviso

Abstract

The tourism sector plays a pivotal role in the economies of many nations, significantly bolstering national incomes by paving the way for new employment opportunities. A prime avenue for employment within the tourism sector is entrepreneurship, fundamentally viewed as a process of value creation. For budding tourism entrepreneurs, possessing a deep understanding of a region's tourism resources and activity hubs is paramount. Against this backdrop, this research seeks to juxtapose the tourism resource potential of Cordoba, Eskişehir, and Treviso for aspiring entrepreneurs. In the study's initial phase, a comprehensive database detailing the tourist attractions of these cities was crafted under the Erasmus+ project titled "Anti-Fragile Young Entrepreneurs for Sustainable Rural Tourism: Yes for Rural Tourism." Concurrently, the volume of tourists frequenting these regions was ascertained. Utilizing this database, standout labels within the tourism sectors of Cordoba, Eskişehir, and Treviso were pinpointed using "Word Cloud" analysis. This method effectively highlighted the strengths and weaknesses of the tourism landscapes in each province. Ultimately, this research endeavors to provide a roadmap for young tourism entrepreneurs and bolster the efforts of fellow researchers.