A review of the visual communication designs of Doodles created by Google for Türkiye

Abstract

Google Doodles, which are brief, playful, and spontaneous alterations to the Google logo, have emerged as a globally recognized visual communication phenomenon. These Doodles are incorporated into the Google logo and serve as visual communication elements designed to infuse the search engine’s users with a sense of joy and celebration on special days, events, and other noteworthy occasions. From a visual communication design perspective, Google Doodles aim to convey a unique and meaningful message to their users. Although they are commonly referred to as Google Doodles, these designs, which are primarily illustrations, adhere to the tenets of visual communication design. A review of the literature reveals that no study has been conducted on Google Doodle designs in terms of visual communication design. This article is a unique contribution to the field, as it addresses a gap in the literature by conducting a study on visual communication design. The primary objective of this study is to evaluate the doodle examples designed by Google for Türkiye in terms of their visual communication design performance. A descriptive analysis of the Google Doodles created for Türkiye was conducted through a document analysis method. The findings indicated that the doodles were successful in terms of visual communication design, but there were significant deficiencies in reflecting the characteristic features of the people depicted in the doodles.