Dil "eng" Sayı: 15 için listeleme
Toplam kayıt 3, listelenen: 1-3
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Mere Exposure a Review of Theory & Research
(Anadolu Üniversitesi, 1998)This article is aiming to present overall results of three decades of study on the mere exposure phenomenon with differing and sometimes competing explanations about the sources of effects. Although mere exposure research ... -
A New Marketing Communications Paradigm: Integrated Marketing Communications
(Anadolu Üniversitesi, 1998)In this article the author intend to explain new “landscape” of marketing communications. Here, there are three basic model explained. It is important to explain that, these three model are not evolved to any theoretical ... -
Understanding the Film: The Battleship Potemkin and Conflict Theory a Rhetorical Analysis
(Anadolu Üniversitesi, 1998)Directors try to demonstrate their stories from a specific perspective. They use different methods for communicating with audiences. Some of the directors pay special attention to camera, some of them pay special attention ...