Applying the Corporate Identity in Mega Universities' Web Sites

Abstract

It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate identity in their web pages. Those institutions may differentiate themselves from other universities only via their corporate identities. Corporate identity studies are of importance for increasing awareness on the institution and promoting recognizability. The aim of current study is to reveal the way mega universities utilize web pages as public relations tools in order to provide information on their corporate identities to the target audience. As a consequence of this examination, practices are revealed which are implemented by mega universities with tremendous target audience in order to take attention of the target audience and introduce the institution.