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Ad Avoidance and Distance Education Marketing: How Ad Avoidance Can Affect Distance Education Advertising
(Igi Global, 2012)All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication ... -
Applying the Corporate Identity in Mega Universities' Web Sites
(Igi Global, 2011)It can be seen that due to increasing importance of public relation efforts, mega universities started to assign more place to corporate identity elements in their web pages. Those universities also include visual corporate ... -
What the media and health professions think about the health content of the media
(Routledge, 2016)…
