Konu "Social Media" için Journal of Tourism, Leisure and Hospitality (TOLEHO) listeleme
Toplam kayıt 3, listelenen: 1-3
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The impact of social media influencers on destination preferences: A cross-generation comparison
(Anadolu Üniversitesi, 2023)Social media has gradually transformed into a tool for tourism marketing because of its widespread use and its sales-oriented reflections on purchasing decisions. Hence, almost all tourism businesses and destination ... -
The influence of social media influencers on consumers’ decision making of restaurant choice
(Anadolu Üniversitesi, 2023)Purpose of the research: This research aims to examine the influence of social media influencers on consumer decision-making process in restaurant selection. Design/methodology/approach: This research employed questionnaire ... -
Travel influencer advertisements: A study in Turkey
(Anadolu Üniversitesi, 2022)The aim of this study is to analyze the effect of perception of social media users on travel Influencer advertisements on attitude and destination. The questionnaire used for the research was administered to 836 participants. ...