Konu "Social Media Influencers" için Journal of Tourism, Leisure and Hospitality (TOLEHO) listeleme
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The impact of social media influencers on destination preferences: A cross-generation comparison
(Anadolu Üniversitesi, 2023)Social media has gradually transformed into a tool for tourism marketing because of its widespread use and its sales-oriented reflections on purchasing decisions. Hence, almost all tourism businesses and destination ... -
The influence of social media influencers on consumers’ decision making of restaurant choice
(Anadolu Üniversitesi, 2023)Purpose of the research: This research aims to examine the influence of social media influencers on consumer decision-making process in restaurant selection. Design/methodology/approach: This research employed questionnaire ...